This is largely thanks to the revamped Snapchat app for Android that debuted last year. With so much global growth, much of the expanded userbase is on Android rather than iOS. Well over 50% of that growth came from outside of North America. Reuters reports that Snapchat has seen a 22% year-over-year increase in daily active users during the first quarter of 2021, with roughly 280 million users, slightly beating out analyst expectations.
After years of customers complaining that the Snapchat app on Android was inferior to the iOS version, the company rebuilt it from scratch as an “investment.” As it turns out, that investment has paid off in a big way, with the new Snapchat app leading to a huge boost in Android users.
